Front row: From left to right: Matt Michaud, Business Development, Yamaha; His Worship Greg Dionne, Mayor of Prince Albert; Elder Marie Tssessaze, Black Lake; Anne Robillard, Board Chair for Athabasca Basin Development; Doug Bryshun, District Sales Manager, Yamaha. Back row: Terry Skulmosky, General Manager of Tru North; Jerry Paskiw, GM of PA Shopper.

Tru North Holds Official Grand Opening; Becomes Saskatchewan’s Yamaha Electric Bicycle Exclusive Dealer

March 27, 2023 in News
Explorer: Spring 2023

While Tru North Yamaha, RV & Auto has been a part of Albert for over twenty years, they recently moved into a new location to serve their customers better and held their official Grand Opening celebration on February 23.

“We’re very excited to celebrate our new location, but our customers know we’ve been in PA for a long time,” says Terry Skulmoski, General Manager for Tru North. “We’ve been able to grow because we strive to give our customers the best experience, every time. Through the years, we’ve grown into one of the largest Powersports recreation dealers in Saskatchewan. We have customers from all across Western Canada who have a relationship with us.”

Recently, Tru North moved into their new location which was just down the highway from their previous site, in the building that was once Peavy Mart. The new building is a 20,000 square foot facility, and is the largest indoor recreation shopping facility in the province. “Our new location has a paved parking lot and a beautiful indoor space. Many times, people like to go shopping when it’s raining or windy outside, and our location allows customers to have a comfortable shopping experience, no matter what the weather’s doing.”

To kickoff the grand opening celebration, Tru North held a ribbon cutting. After that, their grand opening sale ran until March 5.

Tru North is one of only 33 certified Yamaha Elite Dealers across Canada in 2023. The company has held the highest distinction with Yamaha for many years.  In addition to the grand opening, Tru North was recently named the exclusive dealer in Saskatchewan for Yamaha Electric Bicycles.  “We are very excited that Yamaha chose us to offer electric bicycles to Saskatchewan. As an Elite Yamaha dealer, we are committed to excellence, and we have been recognized for our top-of-the-line showroom, professional staff, and customer satisfaction.”

In 2014, Tru North expanded, adding a division that offers families modular housing. “After almost a decade of operating Tru North Homes, we are proud to have been the supplier of manufactured homes to hundreds of families across the prairie provinces,” says Terry. “We specialize in turnkey housing options, lake houses, foot print homes , and even motel unit buildings. We look after the whole process, from designing, to installation to financing – we make it as easy as possible for our customers to purchase a home.”

Tru North is planning to be a citizen of Prince Albert many years into the future. “When Tru North started on our journey many years ago, our goal was to earn sales and services customers one at a time,” says Terry. “We’ve stayed true to that, and over the years, we’ve developed strong, trusted relationships with so many fantastic people. The next decade is going to be very exciting in our industry, and with our new building and our new product line of Electric Bicycles, we are positioned well to provide the very best for our customers today and into the future.”