Long Lake Insurance acquires assets of Simpli Insurance Group

Posted on April 1, 2020 in News. Tags: Explorer Newsletter Fall 2020 |

Long Lake Insurance in Bruno, SK

Long Lake Insurance has announced that as of April 1, 2020, they have purchased the insurance brokerage assets of Simpli Insurance Group, located in Bruno, Wakaw, and Viscount, Saskatchewan.

“This purchase will allow us to expand our services to all of the communities and clients that have been served by both agencies,” says Scott Frizzell, Managing Partner of Long Lake Insurance. “Simpli Insurance Group has roots going back to 1957 and has longevity in their communities.”

The current Simpli Insurance Group staff will be joining the Long Lake Insurance team and will continue to deliver the service that their clients have come to know and expect.  Carlyle Sholter will assume the role of Managing Broker for the Bruno, Wakaw and Viscount offices. “I’m very excited about this announcement,” says Carlyle Sholter. “Recently I began discussions with Long Lake Insurance to see how they could assist us and our clients moving into the future. It became clear, very quickly, that by becoming part of this larger insurance agency it would allow us to expand our services and customer service model to all of the communities and clients that we currently serve.”

“Over the next several months, customers will begin to see some changes as we integrate our operations,” says Frizzell. “Rest assured, we will do our best to keep all of the changes as seamless for you as possible. Our focus is and always has been on building strong, lasting relationships and being there when you need us most.”

Long Lake Insurance is a full service, independent insurance brokerage that can provide customers with quality products and services to meet all personal, business, and farm insurance needs.  Established in 1996, Long Lake Insurance has grown to become a customer-oriented insurance brokerage with offices located in Imperial, Holdfast, Craik, Chamberlain, Bethune, Strasbourg, Bruno, Wakaw, and Visount Saskatchewan. Together with PIC Investment Group, Athabasca Basin Development has ownership in APIC Insurance, which in turn has ownership in Long Lake Insurance.